Herufi was founded in Tanzania with a single mission: to give retail and wholesale businesses the same powerful modern tools that large enterprises have had for years.
Nearly 90% of small businesses in Tanzania still use paper, notebooks, and gut feelings to understand their business. They lack visibility. They lack tools. They deserve better.
Herufi was built to change that — by building a system that works the way Africa works: offline, in Swahili, on affordable phones, with AI that understands local context.
We're building from Tanzania, for Africa, for the world.
Made in Tanzania
Dar es Salaam, Tanzania
For Africa
7+ countries
Community driven
200+ owner inputs
Fast growing
12,000+ shops
12,000+
Active shops
7+
Countries in Africa
TZS 8B+
Revenue tracked for businesses
2
Languages (EN + SW)
2023
Herufi founded in Dar es Salaam after research with 200+ shop owners across Tanzania
2024
Launched POS, inventory, and basic analytics. First 500 shops onboarded.
2025
Added AI insights powered by Gemini, multi-shop support, and customer marketplace
2026
Expanding to Kenya, Uganda, and Rwanda. Enterprise plan launched.
The principles that guide every decision we make.
We started by listening to shop owners, not by writing code. Every feature exists because a real business owner needed it.
Mobile money, offline-first, Swahili UI, TZS currency — we design for African realities, not as an afterthought.
Pricing you can see. Data you own. No algorithms deciding what you pay for. No dark patterns.
A POS that takes 10 seconds per sale. A dashboard that loads in under 1 second. Performance is not optional.
Our team members know the challenges of running a business in Tanzania because they've lived them. Not outside consultants — people who understand the real situation.
Team Highlights
100%
Tanzanian team
3+
Years building
EN+SW
Support languages
24/7
System monitoring
We're looking for people who love solving real business problems in Africa. If you're ready to build something that changes lives, we want to hear from you.
careers@herufi.comWe're here to help — reach us however you prefer.
Join thousands of businesses across Tanzania growing with Herufi.