About Us

Building for the businesses that
power Africa

Herufi was founded in Tanzania with a single mission: to give retail and wholesale businesses the same powerful modern tools that large enterprises have had for years.

Our Mission

Africa's economy is driven by millions of small shops.

Nearly 90% of small businesses in Tanzania still use paper, notebooks, and gut feelings to understand their business. They lack visibility. They lack tools. They deserve better.

Herufi was built to change that — by building a system that works the way Africa works: offline, in Swahili, on affordable phones, with AI that understands local context.

We're building from Tanzania, for Africa, for the world.

🇹🇿

Made in Tanzania

Dar es Salaam, Tanzania

🌍

For Africa

7+ countries

🤝

Community driven

200+ owner inputs

🚀

Fast growing

12,000+ shops

12,000+

Active shops

7+

Countries in Africa

TZS 8B+

Revenue tracked for businesses

2

Languages (EN + SW)

Our Story

23

2023

Herufi founded in Dar es Salaam after research with 200+ shop owners across Tanzania

24

2024

Launched POS, inventory, and basic analytics. First 500 shops onboarded.

25

2025

Added AI insights powered by Gemini, multi-shop support, and customer marketplace

26

2026

Expanding to Kenya, Uganda, and Rwanda. Enterprise plan launched.

Our Values

The principles that guide every decision we make.

Built with empathy

We started by listening to shop owners, not by writing code. Every feature exists because a real business owner needed it.

Africa-first thinking

Mobile money, offline-first, Swahili UI, TZS currency — we design for African realities, not as an afterthought.

Radical transparency

Pricing you can see. Data you own. No algorithms deciding what you pay for. No dark patterns.

Speed as a feature

A POS that takes 10 seconds per sale. A dashboard that loads in under 1 second. Performance is not optional.

A Team That Understands Business

Our team members know the challenges of running a business in Tanzania because they've lived them. Not outside consultants — people who understand the real situation.

  • Remote-first team across Tanzania and East Africa
  • Every employee uses Herufi to manage their own side business
  • Customer support responds in both English and Swahili
  • Open-source core components shared back to the community

Team Highlights

100%

Tanzanian team

3+

Years building

EN+SW

Support languages

24/7

System monitoring

Join Our Team

We're looking for people who love solving real business problems in Africa. If you're ready to build something that changes lives, we want to hear from you.

careers@herufi.com

Get in Touch

We're here to help — reach us however you prefer.

Ready to start your journey?

Join thousands of businesses across Tanzania growing with Herufi.