AI-Powered · Africa's Agricultural Marketplace

The marketplace for
agricultural products, tools & raw materials

Herufi connects verified sellers — agro-input dealers, tool suppliers, and raw material wholesalers — with buyers across Tanzania and Africa. Register your business, get verified, and start selling.

Free to registerVerified sellersWorks offlineEnglish & Swahili
herufi.com/dashboard
Dashboard
Inventory
POS
Orders
Customers
Financial
AI

Dashboard — Agro-Dealer Kariakoo

Verified

TZS 2.4M

Revenue

347

Orders

1,203

Products

Weekly Revenue

AI: Restock DAP fertilizer — sales up 28% this week

+28%

Revenue this week

Instant alerts

Low stock: DAP Fertilizer

Trusted by verified sellers across Tanzania

Common pain points

Running an agro-dealer shop is hard. Herufi makes it easy.

We've talked to thousands of agro-input dealers across Tanzania. Here are the problems we solve.

  • 📒

    Writing sales of seeds and fertilizer in a notebook that gets lost or damaged

  • 😰

    Running out of fertilizer or pesticide stock without knowing until a farmer asks

  • 🤷

    No way to know which agro-inputs are actually profitable

  • Wasting hours counting seed and chemical stock manually every week

  • 📉

    No visibility into why revenue drops outside the planting season

  • 🔍

    Struggling to reach new buyers beyond your own neighborhood

The Herufi solution

One platform. Every tool your business needs.

Herufi replaces five separate tools with one seamless experience — plus a marketplace of buyers.

  • Real-time stock tracking — always know what you have

  • Instant low-stock and expiry alerts via push notification

  • AI-powered profit analysis for every product

  • Barcode-powered POS takes under 10 seconds per sale

  • A verified badge that builds buyer trust from day one

  • Role-based employee access with full audit logs

Everything you need to sell on Herufi

Built for sellers of seeds, fertilizer, tools, machinery, and raw materials across Africa.

Verified Sellers

Every seller passes a verification review before they can list products — buyers know who they're buying from.

Smart POS

Fast checkout with barcode scanning of agro-input packs, offline support, and instant digital receipts.

Inventory Management

Track seed, fertilizer, tool, and raw material stock levels, expiry dates, and get low-stock alerts before you run out.

Analytics & Reports

Beautiful dashboards with revenue charts, top-selling inputs, and exportable PDF/Excel reports.

Employee Management

Assign roles, set permissions, and track performance — per employee, per depot.

Multi-Depot

Manage unlimited agro-dealer depots from one account. Switch shops in a tap.

AI Business Insights

Herufi AI analyses your live data and delivers actionable, season-aware advice in English or Swahili.

From registration to your first sale

Every seller is verified before they go live — so buyers can trust who they're buying from.

01

Register your business

Sign up as a seller with your email or Google in under 60 seconds. No credit card needed.

02

Get verified

Our team reviews your business details. Once approved, your shop goes live on the marketplace.

03

List products & start selling

Add your seeds, fertilizer, tools, or raw materials, use the POS, and reach buyers across Tanzania.

Herufi AI — Powered by Gemini

Your AI agri-commerce partner

Herufi AI works behind the scenes — analysing your data, flagging risks, and surfacing planting-season opportunities before you even think to ask.

English & SwahiliLive business dataActionable advice100% server-side
Herufi AILive

"DAP fertilizer sales are up 28% this week — consider restocking before Friday"

"3 pesticides expire in 7 days. Discount them now to avoid losses"

"Planting season starts in 3 weeks — demand for maize seed usually spikes now"

"Fertilizer margin dropped. Your supplier may have raised their price"

Trusted by a growing marketplace

Real numbers from the Herufi platform.

12,000+

Verified sellers

TZS 8B+

Revenue tracked

450,000+

Orders processed

4.8 ★

Average rating

What verified sellers say

Real stories from real sellers across Tanzania.

"Before Herufi I used three notebooks and a spreadsheet. Now I see everything in one place. The AI told me my DAP fertilizer was about to run out before I even noticed — saved me two days of lost sales during planting season."

AH

Amina Hassan

Agro-input wholesaler, Kariakoo

"Getting verified took two days, and since then buyers trust my listings more than the ones on other sites. My tool sales tripled once I was live on the marketplace."

JM

Juma Mwangi

Farm tools & equipment dealer, Arusha

"The expiry tracking alone was worth it. I used to throw away thousands of shillings of pesticide stock every season. Now the AI warns me two weeks early and I discount before it expires."

FS

Fatima Said

Seed & pesticide shop owner, Zanzibar

Frequently asked questions

Everything you need to know before getting started.

Still have questions? Message us on WhatsApp

Ready to sell on Herufi?

Register your business, get verified, and reach buyers across Tanzania and Africa.

Apply to Sell — it's free to register
Seller verificationBank-grade securityEnglish & Swahili

Herufi AI

Business assistant

Online

Quick questions:

FAQ is free · AI questions: 2/month per IP